Uh what? Yeah. They're the replacement to Bratz dolls, after the company that makes them (MGA) got all owned by Mattel in court. Apparently the guy who created Bratz defected to MGA while he still had a contract with Mattel, and now many years later this is coming out in the open. So the courts ruled against MGA and are forcing them to take off Bratz from the shelves after 2009 Christmas season. Now Mattel owns Bratz and are going to be the ones distributing them.
It just seems all sorts of shady. Mattel makes Barbie dolls, and the Bratz dolls started taking over as popular among young girls, so they try to sue MGA and finally WIN something. And I mean, big time. Actually forcing MGA to take Bratz out of their lineup could have spelled doom for their company (and some people still think it will, probably once Bratz come back as a Mattel label. I mean most young consumers don't really give a crap about the company.)
